choice architecture
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Helping Consumers See the Green Behind Fuel Economy
New research from the Center for Research on Environmental Decisions sheds light on how best to present information on U.S. fuel economy labels. Consumers choose fuel-efficient vehicles more frequently when fuel economy is expressed in terms of the cost of gas on a long term, 100,000-mile scale. The scale currently used on the U.S. fuel…
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Making Green Behavior Automatic
A default is defined as an option that applies if the chooser does nothing. The good news is that setting greener choices as defaults can automatically nudge people into more sustainable behavior.
On Saturday, October 17, 2026 from 10am to 4pm, Lamont-Doherty Earth Observatory Open House—our biggest, best science fun and discovery event of the year—will take place on our beautiful campus in Palisades, NY. Mark your calendar and join us for this free, family-friendly celebration of science! RSVP Today!
