choice architecture
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Helping Consumers See the Green Behind Fuel Economy
New research from the Center for Research on Environmental Decisions sheds light on how best to present information on U.S. fuel economy labels. Consumers choose fuel-efficient vehicles more frequently when fuel economy is expressed in terms of the cost of gas on a long term, 100,000-mile scale. The scale currently used on the U.S. fuel…
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Making Green Behavior Automatic
A default is defined as an option that applies if the chooser does nothing. The good news is that setting greener choices as defaults can automatically nudge people into more sustainable behavior.
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