In 2021, Rubin launched Fresh Florida Farms, which grows non-GMO hydroponic lettuce, microgreens, sprouts, herbs, and other leafy greens in Boca Raton.

Vertical farming is touted as a solution to the drawbacks of traditional agriculture, but how sustainable is it really? A team of students attempts to design a certification system to assess the sustainability of vertical farms.

Dr. Dickson Despommier believes vertical farming—the growing of crops indoors in multi-story urban buildings—can help feed the growing global population and undo the environmental damage caused by conventional agriculture.