Adjunct professor Franco Fubini is the founder and CEO of Natoora. Driven by a belief that by engaging people with the real flavor of fruits and vegetables we can collectively transform the way food is being farmed and supplied, Franco has built a supply chain founded on transparency and direct relationships that is the first of its kind.
With Natoora, Franco has brought together the best independent growers and innovative chefs and home cooks across Europe, the US, and most recently Australia, with the aim to completely revolutionize the food system. Challenging intensive, year-round production methods, Natoora’s unique approach to seasonality and sourcing has been raising the bar on flavor for over a decade and is actively shaping the way both top chefs and consumers cook and understand food worldwide.
What initially motivated you to pursue the field of sustainability?
It stems from why career building Natoora, a company dedicated to being a driving force in the move towards a better food system.
What drew you to the Columbia Climate School and the School of Professional Studies?
I was a guest lecturer for a Sustainability Management class. It was also the leading role that Columbia Climate School and the Earth Institute play in the field.
What course will you be teaching this fall and what excites you most about it?
I’ll be teaching Sustainability Management and am most excited about engaging students on the path to sustainability careers.
What changes do you hope to see in the field of sustainability in the future?
I’d hope to see sustainability courses more deeply embedded in core curriculums at earlier stages of education.
What advice do you have for students pursuing a career in sustainability?
Be hopeful for change as it is in their hands.